I’ve always been amazed by ultra-slow-motion video, it’s fascinating that such beauty can be revealed from seemingly mundane actions by looking deep at their transience. Who would have thought that I’d be staring at my monitor, mesmerized by a water balloon popping, or a piece of popcorn exploding.

The Schweppes company has just released a beautiful new television ad, as a part of the “Burst” campaign, filmed in Australia, which

[..] consists of five videos using slow motion cameras at 10,000 frames per second to capture the final moments in the trajectories of water balloons. The Schweppervescence moment is linked with the bubbles in the air moments after the pouring of Schweppes lemonade, dry ginger ale, mineral water, tonic or soda water.

Cool, huh?