Copywriting is a part of creating a web page that seems even to be neglected by many of the the oh-so-2.0 type sites and services of the new millennium. How hard can it be to come up with a short string of original prose? Too hard, it would seem. I’ve done a quick Google search, uncovering the sheer extent and overuse of a certain cliché.
There really seems to be a surprisingly large number of websites that offer the “easiest way” of doing something… How odd.
WipBox: The easiest way to sell on eBay or Craigslist
Justgiving: The easiest way to fundraise and donate to charity online
Picture2Life: Easiest way to edit your pictures online
Sidewalk: The easiest way to gather and analyze customer information
BillQ: The easiest way to keep track of your bills.
Spend some time to think up an original tagline, it’s not rocket science. Please.
I think for most people it subconsciously adds value to the product or service by having that phrase added to it. You take out “the easiest way” and you’re left with somewhat accurate phrases, but not very inspiring.
Great point…thanks for the easiest way tap into the semi-coherent ramblings of a web addict.