Copywriting is a part of creating a web page that seems even to be neglected by many of the the oh-so-2.0 type sites and services of the new millennium. How hard can it be to come up with a short string of original prose? Too hard, it would seem. I’ve done a quick Google search, uncovering the sheer extent and overuse of a certain cliché.

There really seems to be a surprisingly large number of websites that offer the “easiest way” of doing something… How odd.

WipBox: The easiest way to sell on eBay or Craigslist
Justgiving: The easiest way to fundraise and donate to charity online
Picture2Life: Easiest way to edit your pictures online
Sidewalk: The easiest way to gather and analyze customer information
BillQ: The easiest way to keep track of your bills.

Spend some time to think up an original tagline, it’s not rocket science. Please.