One thing that has changed about me over the year and a half since I switched to the Macintosh platform is that I’ve found a willingness to pay for Applications. All but abolishing my previous habit of pirating Windows software (admit it, we’d all rather fire up BitTorrent than hand over cash to Windows App Devs). This is a change that I had never expected, although it can surely be attributed to a few different factors.

The Software Just Works

When it comes to advertising an OS X application, the general mindset is as follows: Show them what our product does. If they like it, they’ll want it. Macintosh applications do exactly as they say on the box (or the website, as it were). Over at the Windows camp, many companies see advertising as: Make our product look as good as possible, even if it’s not. Which is a total drain on user confidence.

Mac Developers Are Likable

In order for me to be ready to fork over my hard-earned cash to a software developer, I have to truly feel confident about doing so. I actually want to support the creators of Mac applications, because they seem so genuine. In most cases, Mac Software is developed not by monolithic, research-toting, money hungry corporations, but rather a lone developer or tight-knit group of people who are passionate about their craft. I feel as if my spending is a contribution to the livelyhood of these people, instead of “just another sale” for the faceless corporation.

I Love the Macintosh Culture

Mac people are great people. Period. You can always count on an enthusiastic and open zealot to handle your support questions personally, and a wonderful community of like-thinkers. The Mac culture (you could nearly go as far as calling it a Philosophy) is one of warmth, confidence, welcoming and support. You simply can’t buy that kind of thing.

Sure, there are a number of great Windows Applications that transcend the image of their colleagues, but certainly not to the extent of frequency in the Macintosh world.