I highly recommend checking out the beautiful new motion graphics showcase site, FWA Theater. It features some of the best and most inspiring work in advertising, viral video, motion and the like.

The site itself is powered by Fantasy Interactive‘s new platform, FiV, which seems to trump sites like YouTube in every way, and it’s pretty too.

I’ve always been amazed by ultra-slow-motion video, it’s fascinating that such beauty can be revealed from seemingly mundane actions by looking deep at their transience. Who would have thought that I’d be staring at my monitor, mesmerized by a water balloon popping, or a piece of popcorn exploding.

The Schweppes company has just released a beautiful new television ad, as a part of the “Burst” campaign, filmed in Australia, which

[..] consists of five videos using slow motion cameras at 10,000 frames per second to capture the final moments in the trajectories of water balloons. The Schweppervescence moment is linked with the bubbles in the air moments after the pouring of Schweppes lemonade, dry ginger ale, mineral water, tonic or soda water.

Cool, huh?

In lieu of my recent post on Curing Designer’s Block, I thought I would share something that has been a wonderful source of inspiration for quite some time. An oft-neglected form of design that is (from personal experience) much more involved and difficult to master than any other field of design. Motion Graphics

Two-dimensional static design (such as that on the web or in print) is in itself a skill which requires much calculated thought, careful planning and a little bit of natural ability to truly master. Now, just think of the Motion Designers out there, who not only have to work with two and in many cases three dimensions, they also have to bring this design to life in a fourth dimension; time.

Some of the greats from this industry churn out beautiful works of art, that are truly captivating and generally inspiring in all walks of design. I have featured some of my favorite demo reels and clips below. I suggest that all designers look more into this industry, as it’s just a visually enthralling experience to witness some of the greater works.

Blur

exopolis

Hue

National Television

Pauloblob

Ságas

GUNSHOP

If you’re looking to find out more information on Motion Graphic Design, or just crave more cool clips, I suggest checking out the great Motion Graphics blog, Motionographer or xplsv.tv.