What the Flock?!
- Posted in Blogging
- Comments 8
Today I paid a visit to the Flock Website, in hopes of checking up on how the little jack-of-all-networks browser’s development was coming along. The page that met my eyes left me in a state of puzzlement, shock and disbelief. I was half hoping that it was all some sort of elaborate joke, but alas, it’s all real.
It seems as though the powers that be decided that the “boring” old Flock page needed a facelift. What we see here folks is plastic surgery gone horribly, horribly wrong. These surgeons are clearly not qualified to be hacking and slashing at a once-beautiful Web entity.
Thar she blows. The brand new Flock page. What a colossal disaster. And no, the extent of this apparent trainwreck isn’t just skin deep, oh no. The underlying markup looks like it was printed on A4 paper, shredded and pasted back together again.
To refresh our memories, here’s a screencap of the “old” Flock design. Skillfully hand-crafted by Bryan Veloso, it embodies the very essence of simplistic beauty. All that Flock stands… or stood for.
I, for one, have completely lost faith in the project. I was initially interested in seeing what kind of progress had been made with the browser, but now I just can’t bear to look at the thing.
After a lengthy conversation with Evan Hamilton, Flock’s Community Ambassador, I’ve made a discovery or two. It turns out that the new Flock design was actually contracted out to an external agency. Flock have since hired an in-house designer, who, according to Evan will be able to properly communicate their visual ambitions. Evan mentioned the difficulties that arise when contracting a design over a large geographical distance, and I fully understand.
I must say, I was very impressed with Evan’s response during our back-and-forth, he was wonderful to chat with, seemed to take notice of my criticism and suggestions, was not offended by this harsh article and just came across as genuine. Consider my faith in the Flock project restored.